In my opinion, it's just like another regular tinted moisturizer. It's lightweight so do not expect much coverage from this product, it can only colour correct and cover pores. It is really easy to blend with its satin like texture. I apply it with just my fingers and it works well enough. It gives a glowy, dewy look and I'm not bout that road. So, what i do is apply powder on it to reduce the shine. It did get a little oily around my T-zones throughout the day so i used blotting paper. Not sure bout paying so much for a regular BB cream though. Nothing much to rave about. Overall good product.